Foresight Marketing Blog

Healthcare marketers attracted to the idea of Lean Marketing, based on the success obtained within consumer industries, have little direction on implementing Lean Marketing in healthcare. Most Lean...

When I think about the current landscape of the healthcare marketplace, I think that a slight title change from the song, “Money Makes the World Go Round”, sung by Joel Grey and Liza Minnelli in the...

American Society has developed an attitude based on its sports obsession – win at all costs. There are no accolades for playing fair or overachieving when standing up against insurmountable odds. If...

On April 11th, 1970 astronauts Jim Lovell, Jack Swigart and Fred Haise launched from earth on Apollo 13 after months of preparation. As the rocket cleared the earth’s atmosphere, everyone at NASA...

As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s...

Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a...

Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery.  Market...

In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up....

In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity –...