Increase Marketing Effectiveness
Commercial Effectiveness with Foresight™ is our approach for developing and executing successful product and service commercialization activity using branding, positioning, promotion, collateral development, marketing programming creation, competitor analysis and pricing. Foresight Marketing has proven experience increasing company sales and profits.
- Early in the design phase to ensure customer requirements are integrated into the product feature set
- Later in the product design phase to validate human factors design
- Pre-launch to manage key opinion leader perspectives and help align clinical studies against marketplace needs
- Prior to launch to heighten awareness of clinical issues that will be solved by the commercialized product
- During launch to position the product for key opinion leader support, early adopter acceptance and positive reaction from the mass market
- Post-launch to drive growth and insulate against competitor tactics and evolving market conditions
- Commercial plan development
- Product positioning
- Messaging & branding
- Competitive feature & benefit comparison
- Clinician education and training
- Tactical launch program development
- Sales & marketing collateral development
- Sales training tools
The product launch plan is a critical component for commercializing any product. While many companies are experienced in developing launch plans domestically, planning a global launch may be foreign to them (pardon the pun). Foresight Marketing has extensive experience developing and implementing global product launches. A key to our success is determining which launch activities are directed by the global plan and which elements are driven by local country decisions. Let us show you how successful global launches can be developed.
For additional Foresight Marketing perspectives on increasing marketing effectiveness, click on Marketing Blog for recent postings or click on Resources for self-help resources and case studies.
Marketing white paper:
“Marketing effectiveness primer”