Mr. Holland taught me this marketing concept

Mr. Holland taught me this marketing concept

In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity – prevent him from progressing. Just when he seems ready to make headway,...
Experiencing the thrill of discovery

Experiencing the thrill of discovery

Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they finally saw the land we now call America on the horizon. And since I...
Moves and Countermoves

Moves and Countermoves

In the second movie of the Hunger Games series, Catching Fire, viewers begin to see the struggle for control of the mind of Panem’s people between President Snow and the Resistance. Katniss Everdeen doesn’t know what she started, but Snow does. Namely, her defiance of...