by Steve Garchow | Oct 22, 2021 | Uncategorized
As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s more to it than meets the eye.” And as a result, he was the preeminent...
by Steve Garchow | Sep 15, 2021 | Uncategorized
Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a speech in November, 1957. Eisenhower’s quote is relevant to us marketers...
by Steve Garchow | Aug 15, 2021 | Uncategorized
Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery. Market research is the systematic process of collecting, analyzing and...
by Steve Garchow | Jul 15, 2021 | Uncategorized
In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up. President Eisenhower authorized funding to start the USA space program. But...
by Steve Garchow | Jun 15, 2021 | Uncategorized
In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity – prevent him from progressing. Just when he seems ready to make headway,...