Foresight Marketing Blog

Would Marketing Input Change Frankenstein’s Design?

Would Marketing Input Change Frankenstein’s Design?

 the movie “Young Frankenstein”, Dr Frankenstein (pronounced “Frankensteen”, remember?) designed his product from scratch, based upon the technological innovations of his ancestor. No market...

How Market Messaging is like a Good Tackle

How Market Messaging is like a Good Tackle

"Football is two things. It's blocking and tackling. I don't care about formations or new offenses or tricks on defense. You block and tackle better than the team you're playing, you win." This...

Moves and Countermoves

Moves and Countermoves

In the second movie of the Hunger Games series, Catching Fire, viewers begin to see the struggle for control of the mind of Panem’s people between President Snow and the Resistance. Katniss Everdeen...