Foresight Marketing Blog
Experiencing the thrill of discovery
Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they...
Would Marketing Input Change Frankenstein’s Design?
the movie “Young Frankenstein”, Dr Frankenstein (pronounced “Frankensteen”, remember?) designed his product from scratch, based upon the technological innovations of his ancestor. No market...
How Market Messaging is like a Good Tackle
"Football is two things. It's blocking and tackling. I don't care about formations or new offenses or tricks on defense. You block and tackle better than the team you're playing, you win." This...
Moves and Countermoves
In the second movie of the Hunger Games series, Catching Fire, viewers begin to see the struggle for control of the mind of Panem’s people between President Snow and the Resistance. Katniss Everdeen...
Avoid the Game of Thrones Approach to Your Medical Product Launch
Judging from the popular TV shows of today, most Americans enjoy a little mystery and intrigue. What is Daenerys’ plan and how will that impact her relationship with Jon Snow? Audiences love being...
If You Build It They Won’t Come Without The Right Message
One of the biggest myths some medical companies fall prey to was the theme for the movie, “Field of Dreams.” Namely, “if you build it, they will come.” That message worked great for Shoeless Joe...