Foresight Marketing Blog

Implementing Lean Marketing in the Healthcare Industry
Healthcare marketers attracted to the idea of Lean Marketing, based on the success obtained within consumer industries, have little direction on implementing Lean Marketing in healthcare. Most Lean...

Money Makes Your Health Tech Sell
When I think about the current landscape of the healthcare marketplace, I think that a slight title change from the song, “Money Makes the World Go Round”, sung by Joel Grey and Liza Minnelli in the...

Don’t Focus on Beating the Competition
American Society has developed an attitude based on its sports obsession – win at all costs. There are no accolades for playing fair or overachieving when standing up against insurmountable odds. If...

I love to take something ordinary and make it really special
My family knows I make a superb chocolate chip cookie, so it’s probably no surprise that my favorite Ina Garten, “the Barefoot Contessa”, quote is, “You can be miserable before you have a cookie,...

Are you ready to launch?
On April 11th, 1970 astronauts Jim Lovell, Jack Swigart and Fred Haise launched from earth on Apollo 13 after months of preparation. As the rocket cleared the earth’s atmosphere, everyone at NASA...

There’s More To It Than Meets The Eye
As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s...

Words from Eisenhower to market by
Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a...

Bravely seeking out new worlds
Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery. Market...

The Right Stuff
In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up....

Mr. Holland taught me this marketing concept
In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity –...