Foresight Marketing Blog

Money Makes Your Health Tech Sell

Money Makes Your Health Tech Sell

When I think about the current landscape of the healthcare marketplace, I think that a slight title change from the song, “Money Makes the World Go Round”, sung by Joel Grey and Liza Minnelli in the...

Don’t Focus on Beating the Competition

Don’t Focus on Beating the Competition

American Society has developed an attitude based on its sports obsession – win at all costs. There are no accolades for playing fair or overachieving when standing up against insurmountable odds. If...

Are you ready to launch?

Are you ready to launch?

On April 11th, 1970 astronauts Jim Lovell, Jack Swigart and Fred Haise launched from earth on Apollo 13 after months of preparation. As the rocket cleared the earth’s atmosphere, everyone at NASA...

There’s More To It Than Meets The Eye

There’s More To It Than Meets The Eye

As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s...

Words from Eisenhower to market by

Words from Eisenhower to market by

Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a...

Bravely seeking out new worlds

Bravely seeking out new worlds

Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery.  Market...

The Right Stuff

The Right Stuff

In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up....

Mr. Holland taught me this marketing concept

Mr. Holland taught me this marketing concept

In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity –...

Experiencing the thrill of discovery

Experiencing the thrill of discovery

Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they...