Foresight Marketing Blog

There’s More To It Than Meets The Eye

There’s More To It Than Meets The Eye

As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s...

Words from Eisenhower to market by

Words from Eisenhower to market by

Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a...

Bravely seeking out new worlds

Bravely seeking out new worlds

Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery.  Market...

The Right Stuff

The Right Stuff

In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up....

Mr. Holland taught me this marketing concept

Mr. Holland taught me this marketing concept

In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity –...

Experiencing the thrill of discovery

Experiencing the thrill of discovery

Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they...

Would Marketing Input Change Frankenstein’s Design?

Would Marketing Input Change Frankenstein’s Design?

 the movie “Young Frankenstein”, Dr Frankenstein (pronounced “Frankensteen”, remember?) designed his product from scratch, based upon the technological innovations of his ancestor. No market...

How Market Messaging is like a Good Tackle

How Market Messaging is like a Good Tackle

"Football is two things. It's blocking and tackling. I don't care about formations or new offenses or tricks on defense. You block and tackle better than the team you're playing, you win." This...

Moves and Countermoves

Moves and Countermoves

In the second movie of the Hunger Games series, Catching Fire, viewers begin to see the struggle for control of the mind of Panem’s people between President Snow and the Resistance. Katniss Everdeen...