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If You Build It They Won’t Come Without The Right Message

If You Build It They Won’t Come Without The Right Message

by Steve Garchow | May 1, 2020 | Uncategorized

One of the biggest myths some medical companies fall prey to was the theme for the movie, “Field of Dreams.” Namely, “if you build it, they will come.” That message worked great for Shoeless Joe Jackson and Ray Kinsella. But in the medical products commercialization...
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About Me

Steve Garchow is a seasoned business professional with over 30 years of experience in strategy, marketing, and product development in the medical device industry.

Foresight Business Consulting™, Inc.

Telephone: (224) 520 – 0506
Email: steve@foresight-consultinginc.com

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