by Steve Garchow | Nov 10, 2022 | Uncategorized
Healthcare marketers attracted to the idea of Lean Marketing, based on the success obtained within consumer industries, have little direction on implementing Lean Marketing in healthcare. Most Lean Marketing articles that I found focus on consumer industries. As a...
by Steve Garchow | May 16, 2022 | Uncategorized
When I think about the current landscape of the healthcare marketplace, I think that a slight title change from the song, “Money Makes the World Go Round”, sung by Joel Grey and Liza Minnelli in the 1972 movie adaptation of Cabaret, is apropos. “Money makes your...
by Steve Garchow | Apr 28, 2022 | Uncategorized
American Society has developed an attitude based on its sports obsession – win at all costs. There are no accolades for playing fair or overachieving when standing up against insurmountable odds. If you lose, you’re a failure. How many people celebrate the loser of...
by Steve Garchow | Feb 21, 2022 | Uncategorized
My family knows I make a superb chocolate chip cookie, so it’s probably no surprise that my favorite Ina Garten, “the Barefoot Contessa”, quote is, “You can be miserable before you have a cookie, and you can be miserable after you eat a cookie, but you can’t be...
by Steve Garchow | Jan 10, 2022 | Uncategorized
On April 11th, 1970 astronauts Jim Lovell, Jack Swigart and Fred Haise launched from earth on Apollo 13 after months of preparation. As the rocket cleared the earth’s atmosphere, everyone at NASA felt the mission would be a success, since the launch was one of the...
