There’s More To It Than Meets The Eye

There’s More To It Than Meets The Eye

As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s more to it than meets the eye.” And as a result, he was the preeminent...
Words from Eisenhower to market by

Words from Eisenhower to market by

Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a speech in November, 1957.  Eisenhower’s quote is relevant to us marketers...
Bravely seeking out new worlds

Bravely seeking out new worlds

Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery.  Market research is the systematic process of collecting, analyzing and...
The Right Stuff

The Right Stuff

In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up. President Eisenhower authorized funding to start the USA space program.  But...
Mr. Holland taught me this marketing concept

Mr. Holland taught me this marketing concept

In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity – prevent him from progressing. Just when he seems ready to make headway,...
Experiencing the thrill of discovery

Experiencing the thrill of discovery

Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they finally saw the land we now call America on the horizon. And since I...