Money Makes Your Health Tech Sell

Money Makes Your Health Tech Sell

When I think about the current landscape of the healthcare marketplace, I think that a slight title change from the song, “Money Makes the World Go Round”, sung by Joel Grey and Liza Minnelli in the 1972 movie adaptation of Cabaret, is apropos. “Money makes your...
Don’t Focus on Beating the Competition

Don’t Focus on Beating the Competition

American Society has developed an attitude based on its sports obsession – win at all costs. There are no accolades for playing fair or overachieving when standing up against insurmountable odds. If you lose, you’re a failure. How many people celebrate the loser of...
Are you ready to launch?

Are you ready to launch?

On April 11th, 1970 astronauts Jim Lovell, Jack Swigart and Fred Haise launched from earth on Apollo 13 after months of preparation. As the rocket cleared the earth’s atmosphere, everyone at NASA felt the mission would be a success, since the launch was one of the...
There’s More To It Than Meets The Eye

There’s More To It Than Meets The Eye

As an old movie buff, and someone who’s read the complete works of Sherlock Holmes, I loved to watch Basil Rathbone play the part. Although he didn’t coin it, Holmes lived by the phrase, “There’s more to it than meets the eye.” And as a result, he was the preeminent...
Words from Eisenhower to market by

Words from Eisenhower to market by

Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a speech in November, 1957.  Eisenhower’s quote is relevant to us marketers...