by Steve Garchow | Sep 15, 2021 | Uncategorized
Many people believe that during World War 2 General Eisenhower told his soldiers, “Plans are worthless, but planning is everything.” Actually, President Eisenhower made his famous quote during a speech in November, 1957. Eisenhower’s quote is relevant to us marketers...
by Steve Garchow | Aug 15, 2021 | Uncategorized
Every company is faced with the prospect of identifying new markets and developing new products – the equivalent of braving new worlds. Market research is the vehicle for this discovery. Market research is the systematic process of collecting, analyzing and...
by Steve Garchow | Jul 15, 2021 | Uncategorized
In the late 1950s the United States felt it was in peril because the communists were ahead in the Space Race. There was no telling what harm would befall the country if it could not catch up. President Eisenhower authorized funding to start the USA space program. But...
by Steve Garchow | Jun 15, 2021 | Uncategorized
In the 1995 movie, Mr. Holland’s Opus, Richard Dreyfus’ character endeavors to pursue his song writing passion but everyday life – teaching, family duties, and extra-curricular school activity – prevent him from progressing. Just when he seems ready to make headway,...
by Steve Garchow | May 15, 2021 | Uncategorized
Discovery. As a marketing geek, I’ll never experience the exhilaration like Columbus and his men felt when after 71 days of sailing, 54 days farther than any European had been known to travel, they finally saw the land we now call America on the horizon. And since I...
by Steve Garchow | Apr 15, 2021 | Uncategorized
the movie “Young Frankenstein”, Dr Frankenstein (pronounced “Frankensteen”, remember?) designed his product from scratch, based upon the technological innovations of his ancestor. No market research. No integration of product features with customer needs. And what...
